Date/Time: September 15, 2022 (1-2PM ET / 10-11AM PT)

It is estimated that each year 600 million pounds of candy are consumed in the United States during the Halloween season. The materials used for candy packaging are notoriously difficult to recycle, with the vast majority ending up in landfills. That’s why Rubicon created Trick or Trash™, an educational program designed to help reduce the waste that accumulates every year around Halloween. Candy wrapper recycling boxes are provided free of charge to schools, universities, small businesses, and nonprofit organizations, providing communities with a fun and easy way to help make Halloween a bit more sustainable!

Each Trick or Trash box helps keep hundreds of candy wrappers out of landfills. But it is the recycling education tied to Trick or Trash—provided by teachers to their students, business owners to their staff and customers, and community leaders to their members—that inspires lifelong commitments to fostering the circular economy and a more sustainable world.

On this webcast you will hear from a panel of Trick or Trash partners that make this program a reality in all 50 states. Rubicon, g2 revolution, and the National Wildlife Federation will discuss their learnings from the front lines of sustainability education: from implementing a program at scale to collaborating across diverse networks and audiences to driving tangible behavior change. The panelists will share their unique insights into “what works” for sustainability education and their ideas for inspiring communities to contribute to and to advocate for a circular economy future.


  • Suz Okie, Director of Design Strategy & Senior Analyst, Circular Economy, GreenBiz Group


  • Katie Kinnear, Director of Engagement Strategy, Rubicon
  • Kristy Jones, Director, Higher Education Programs, National Wildlife Federation
  • Rachael Kroll, National Accounts Manager, g2 revolution LLC

If you can’t tune in live, please register and we will email you a link to access the webcast recording and resources, available to you on-demand after the live webcast.

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